Traffic crashes are the leading cause of death for teen drivers. That's why local SUBWAY® restaurants have joined with the state highway patrol to urge young drivers to wait to send text messages - or W8 2 TXT - when they are not behind the wheel. According to a Virginia Tech Transportation Institute Study, drivers who send text messages while driving are 23 times more likely to crash. The W8 2 TXT Campaign begins at the start of March 2013 and will conclude in April, during National Distracted Driver Awareness Month.
- Pick up a tie dye FREE W8 2 TXT wrist band - A reminder to not text and drive, the wrist bands are available at no charge at participating SUBWAY® restaurants, while supplies last.
- Take the W8 2 TXT Pledge - State highway patrol will conduct safe driving programs and distribute W8 2 TXT Pledge Cards. To request a safety training presentation, email firstname.lastname@example.org.
- Enter the W8 2 TXT High School Challenge - Students can sign a virtual Pledge Wall and be counted in a high school challenge to see which school has the highest student participation. The winning high school will receive free SUBWAY® subs for the entire school. See "Official Rules" for details.
- W8 2 TXT Wednesdays - At select SUBWAY® restaurants during the campaign period (March through April 2013), state highway patrol officers will host free community events offering driver safety information, wrist bands and a free 6-inch sub for the first 25 attendees.*